RESUME

LIVED
Germany, Singapore, Netherlands, Japan, Denmark, Morocco, United States

STUDIED
Germany, Singapore, Netherlands, Japan, Denmark, Morocco

WORKED
Germany, Netherlands, Japan, Denmark, Morocco, United States

B. Sc. International Business // Maastricht University

M. Sc. Economics and Business Administration // Copenhagen Business School

Hi. I am an all-around marketing professional with experience from strategy to production. Digital marketing has been my expertise for 9 years, 4 of which I spent in the sports industry. I am a strong project manager and capable mentor. My colleagues describe me as easy to get along with, active and curious. On a Saturday you may find me on a long run or digging through crates of records.

I am looking for my next step. Specifically in the realm of product, production, marketing and business. See my resume below or click here for my LinkedIn. Message me there or drop me an email by clicking here.

2023 - PRESENT TRANSATLANTIKA

Designing and developing websites for agency clients e.g. The Serial Magazine, a Singaporean-based streetwear publication shown on the left side. Developing marketing strategies from targeting the right audience to conversion on eCom. Helping with branding and content production.

2025 - PRESENT CLAD360

Visual merchandising for Nike and other sports brands. Setting up showrooms for milestone meetings like GGP and KAPM. Leading the merchandising process in mock shops like Jordan’s World of Flight. Be a product expert that zeroes in on details and helps tell the brand’s story.

2021 - 2023 MINDSHARE

Managing paid media campaigns (YouTube, Spotify, Twitch etc.) for brand moments and product launches for Nike in EMEA. Devising campaign strategies, allocating budgets across channels, monitoring and adjusting the execution of running campaigns and analyzing performance. Driving deadlines and coordinating stakeholders on Nike and agency side. Mentoring two junior team members.

2019 - 2021 ADIDAS

Responsible for campaign management on the global Intersport account. Managing brand and product campaigns across all European markets. Act as expert on programmatic and social media advertising. Improving E-com experience and performance via the Digital Partner Commerce program. Unlocking synergies between adidas.com and all Intersport web shops. Educating the account and markets on SEO, CX, product information management and systems.

2016 - 2019 BRANDWATCH

Collaborating closely with enterprise clients such as Toyota, Carlsberg and Viacom on multi-network strategy creation, execution and monitoring in the digital space. Advising clients and their agencies about industry best practices on topics like follower growth, customer engagement and influencer marketing. Linking digital and business strategy with a data-driven approach that ensures return on investment for campaigns and other marketing efforts. Educating clients at Global and in the markets on how to use advanced features in the platform. Working closely with R&D to further improve the platform. Using APIs to complement platform capabilities.

2015 - 2016 ADIDAS

Coordinating and implementing an adidas-branded retail concept in Foot Locker's key doors across Europe with heavy media and construction agency involvement. Facilitating cooperation between Sales and Marketing to achieve business growth and brand momentum, aligning financial targets and brand strategy. Analyzing KPIs of the business to support top management decision making, including sales and marketing campaign tracking. Assisting Senior Key Account Managers in daily business and strategic projects to improve sales performance and key account relationship.

2011 - 2015 APPLE

Troubleshooting of Apple computers (MacBook, iMac, Mac Pro), providing information and assistance to customers, creating awareness for the Apple Care Protection Plan. Learning the advanced and "under-the-hood" features on Mac OS and hardware. Sticking to a quick handling time, nailing the "first fall fix" approach while keeping a high customer satisfaction score.

2014- 2015 ADIDAS

Working in a cross functional creation team. Exposure and managing diverse project groups. Leading without authority. Experiencing and supporting the product creation cycle over several seasons. Accountability, team spirit, fun and passion for the business. Taking full responsibility of the SMU creation process. Construct naming structure for entire product range.

2014 - 2015 PORSCHE

Support of the daily business of the Sales Manager in the department of Driver's Selection. Preparing a monthly report to represent the worldwide market performance (Management Summary). Preparation of different presentations in German and English for the Sales Manager. Support of preparing the PDS strategy presentation for the board. Assistance in the organisation and execution of an event for the markets of the Porsche Lizenz- & Handelsgesellschaft (PLH). Daily work with the data base Crossbase and SAP R/3 (orders, delivery notes, invoices etc.). Preparation of reports and sales analyses with SAP R/3.

Bachelor of Science International Business at Maastricht University. Semester abroud in Japan. Master of Science in Economics and Business Administration majoring in Brand & Communications Management at Copenhagen Business School. Semester abroad in Morocco.

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